Print Advertising

Print advertising is a marketing medium that reinforces your brand and strengthens its credibility. Because print is held in your hand, it’s tactile, tangible and less vulnerable to distraction. In fact, some print advertising is so captivating that it is looked at again and again.

Marketers choose a print marketing strategy to target a specific demographic, placing print advertising where they will be seen offline by prospects. Magazines and newspapers with large circulations are preferred if they are within the marketing budget’s parameters.

To create an effective print campaign, a creative team, composed of a copywriter and art director/graphic designer, develops a powerful concept and brings it to life with fresh copy and striking visuals. This is a clear example that the whole is, indeed, more than the sum of its parts.

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